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- $31M For Mycoprotein + Announcing Green Queen Wire
$31M For Mycoprotein + Announcing Green Queen Wire
Also: Does YouTube hold the key to consumer acceptance of novel foods? This and more in Green Queen Media's global roundup on future food news.
Hello Future Food Family,
I’m beyond excited to share some news that’s very close to my heart — we’ve officially launched Green Queen Wire, our brand-new digital solution for world-changing news announcements.
I’ve been working on it non-stop for weeks, which has been so fun. I love the product building journey. And even more so when it’s a product that meets an unmet need and one that our communtiy has asked for.
So, what problem are we solving?
Over the years, I’ve seen so many breakthrough startups and visionary founders with incredible stories that deserve to be heard. But it’s so tough it can be to cut through the noise. It’s hard to get featured in mainstream media, and even niche media can only do so much. Meanwhile, traditional newswires are pricey, especially for emerging companies.
That’s why we built Green Queen Wire, a press release service designed specifically for the incredible innovators driving change in food and climate tech.

Green Queen Wire gives world-changing startups the most affordable and effective way to get their announcements in front of the right audiences—investors, journalists, industry leaders—on one of the world’s most trusted platforms for future food and climate tech news.
For just $299 per published press release, you’ll benefit from SEO-optimized, AI-ready storytelling that boosts your visibility not just on Google, but on the new wave of generative AI platforms that matter. (Did you know: Green Queen is one of the most quoted sources for food tech-related news by generative AI chatbots.)
Because if you’re working to change the world—and I know many of you are—your story should never get lost. It should be heard, amplified, and celebrated.
I can’t wait to see how Green Queen Wire helps the changemakers in our community make their mark. If you’re curious to learn more or ready to get started, just hit reply—I’m here.
With hope and hustle,
Sonalie
💡 Only On Green Queen
🇩🇪 Exclusive: Merck Spinout Banks on Edible Membrane Tech to Produce Whole-Cut Cultivated Meat
New food tech firm EdiMembre has spun out from Germany’s Merck Group’s MilliporeSigma to commercialise an edible membrane technology for sustainable foods, starting with whole-cut cultivated meat and high-protein pasta.
🇵🇰 Industry Insights: Meet the Pakistani Meat-Lover Who Created the Country’s First Plant-Based Kebabs
In a country where veganism is confined to health stores and imported products, Ghaas Phoos is spearheading the fledgling plant-based movement in Pakistan.
✅ Must-Read Headlines
💵 Californian startup The Better Meat Co raised $31 million Series A funding to reach commercial production of its mycoprotein ingredient, Rhiza.
💡Having secured agreements with major meat producers for use of Rhiza, The Better Meat Co is also looking beyond meat to other applications, including dairy alternatives and baked goods.
👍🏼 Australian startup Nourish Ingredients received FEMA GRAS status for its precision-fermented fat for meat flavours, Tastilux, in the US.
💡The approval could also open doors to other international markets, meaning manufacturers worldwide could use Tastilux to add meaty flavours and aroma at low inclusion rates to a wide range of food products.
🇮🇳 India has opened its first animal stem cell biobank at the National Institute of Animal Biotechnology in Hyderabad, earmarking cultivated protein production as a major focus.
💡The biobank was built with a ₹1.85 crore ($210,000) investment from the Indian government, and will provide high-quality stem cells of various animal origins, as well as indigenous, cost-effective culture media.
🐄 As COP30 approaches, South American meat giants have been pushing GWP*, a controversial methane reporting tool that hides their true emissions, with the help of a UC Davis scientist.
💡The UC Davis academic has done similar work in the US, Ireland, Australia and New Zealand. He praised the latter’s consideration of GWP* as a “smart move” earlier this year.
🚀 Key Research & Consumer Insights
📺 A new study by the University of Auckland highlights that the key to consumer acceptance of precision fermentation could be YouTube.
❓New research from the UK, published in the Appetite journal, shows that ultra-processed foods may not be the real culprit behind overeating. So what is it?
🇦🇺 Without assertive policy changes and a national strategy, Australia risks being outpaced by other countries on plant protein manufacturing, says a new report by think tank Food Frontier.

Image courtesy Beyond Meat
🌱 Plant-Based News
📉 Rumours (and some misleading reporting) suggested last week that Beyond Meat is considering a bankruptcy filing amid falling sales, but the plant-based giant has vehemently denied the claim. Green Queen was the first to accurately report the facts and speak to Beyond to get the full story.
🛒 Filipino giant Century Pacific Food has acquired the assets of plant-based meat company Atlantic Natural Foods for less than $10 million. The purchase includes Atlantic Natural Foods’ entire portfolio of brands, including Loma Linda, Tuno, Neat, and Kaffree Roma, and is the latest example of consolidation in the vegan category.
🍳 UK startup Plant Heads has taken Crack’s, its vegan liquid egg, to the US, starting with retailers in Chicago and several Texas cities. Could it rival Eat Just’s success?
🇪🇸 Barcelona-based Väcka is evolving into a functional food-focused business with a revamped identity, starting with four nutrition-packed plant-based dairy offerings.
🚀 Everything Else In Future Food
🌭 Chicago-based meat giant Oscar Mayer, a subsidiary of Kraft Heinz, launched the EveryBun Pack, combining its meat and vegan hot dogs in the same packaging without cross-contamination.
🇮🇳 SuperYou, the Indian protein startup co-owned by Bollywood actor Ranveer Singh, launched a yeast protein powder big on gut health and sustainability.
🌱 New Zealand-based Leaft Foods introduced its first consumer product, a pre-workout drink made from Rubisco and delivering 17g of complete protein.
🐶 British pet food startup Omni announced LeanPaws, an animal-free weight-loss supplement to tackle canine obesity, designed to mimic the effects of the GLP-1 hormone.
🌱🍔 Future Food Quick Bites
In our weekly column, Future Food Quick Bites, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Mission Barns’s cultivated pork launch, Quorn’s new foodservice range, and a cocoa-free chocolate cheesecake.
📆 Scene & Heard
✨ The Official Program For AltProteins25 Is Here! ✨
🇦🇺 Food Frontier’s AltProteins 25, taking place 14th October in Sydney, will tackle the urgent challenges and transformative opportunities reshaping the global food system – enabled by a provocative new format with deep-dive discussions, breakout workshops, immersive tastings and real-time engagement with leading experts – including Green Queen’s Founding Editor Sonalie Figueiras. Sign up here.
🇳🇱 Food Matters Live is set to come to Rotterdam 23rd-24th September 2025, serving an ambitious community of industry professionals across a region renowned for its vibrant innovation in sustainable food and nutrition. Learn more here.
🇹🇭 Fi Asia Thailand is Asia's premier international event for food ingredients, and will bring local and global tastemakers together at one dedicated show on 17th-19th September. Register here.
🌱 The plant-based protein movement is at a crossroads—some brands are doubling down on pure plant innovations, while others are embracing Balanced Proteins, combining meat and vegetables to meet taste and sustainability goals. Green Queen’s Sonalie Figueiras, Fable Foods’ Michael Fox, and Food System Innovations’ Tim Dale are heading to SXSW 2025 to talk about whether plant-forward options will remain niche or reach mainstream success, and they need your vote! You have until August 24th - cast your vote here!
breaking news & analysis for food tech insiders
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